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Week 15 Part A: Developing Your Marketing Strategy

  This semester has been one full of great information for starting a business and working with one you have. There were so many great social media applications for marketing and sharing brand info. I think that Instagram and YouTube remain my top source of traffic with instagram leading that data. My follower count in the past couple weeks has grown by a couple hundred followers. Instagram is great because so much of the age group that follow kpop have instagram accounts and it's easy to connect with my audience quickly though fun stuff like polls, reels, and pictures. Sharing photos and reposting is also something that helps connect with other fans and people interested in kpop and kstyle. The tools I would definitely continue implementing involve facebook/instagram ads, my website, google/youtube analytics and my blog which I started on my website. I think these were terrific tools in generating traffic to a website as well as connecting with viewers or followers. 

  I personally like Instagram the most as well, I love the convenience and the simplicity of connection with your audience on there. YouTube is great as well, but Instagram require shorter videos and allows for pictures too and I like that. Instagram also allows for live streaming and IGTV videos (longer ones) as well as stories all in once place. So there is a lot of information and post that can be shared quickly and easily on instagram. Also, instagram has been the most effective for me at this time. I think there should be a decent amount of time for social media marketing because so many people use it. You'd be leaving out a big part of business without social media. It also surprises me how many business have so little involvement on social media especially smaller stores. I've been finding it hard to get in touch with business despite having a much higher follower count. 

I'm wondering why that is?? I personally find social media important to connecting with the masses.

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