Morgan's CSIT 155- Spring 2021 Class Blog

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Week 16: Social Media Management Tools (Blogs Commented On)

This week for the social media management tools, I commented on the blogs: Haruka-H's Kitchen Teresa-Teresa Joy's Art Jon-Niyama Yoga clothing*

Week 16: Social Media Management Tools

This week is really interesting because we will be taking a look at a number of different marketing tools that I have actually never seen. So this is exciting! I didn't know there were external sites outside of Google and YouTube Analytics to track data, this is something that's really interesting to look into. The first site is Sprout Social and it looks relatively use friendly to use and it gives you a 30 day free trial. Looks like one of the cons it that its starts at $99 a month and that's stated to be more costly than others. The next site is HootSuite and this is considerably cheaper than the previous Sprout Social, starting at $29 a month. It also looks like there is a free plan too which is great for new marketers, it says that one of the cons is limited tools. Zoho Social looks like an affordable marketing application starting at $10 for individuals, but more expensive starting at $200 for agencies. Zoho offers a lot in terms of social media optimization like

Week 15 Part B: Building Out Your Strategy

My Business Social Media Rough Draft (For the Next Month) Media Platforms utilized : YouTube & Instagram Instagram : Daily- post at least 2 stories (poll or questions for audience interaction) *These polls and questions consist of kpop, style, news, or fashion, follower or viewer count goal and thank you story post Weekly-post 3-5 reels *Advertisment -Create an instagram ad on 1-3 posts a month (depending on budget, more is possible) YouTube : Monthly 1-2 Mo's Kpop Page show segments *Continue show content of fashion, food and music *Advertisment -Create YouTube week long ad on 1 video a month (if budget permits) *I'm enthusiastic and excited about where my instagram page is going. I have had some good results with the reels so that is definitely something I want to continue. I think this business proposal will help grow my page even more. I'm excited to be nearing 3,000 followers so I think this proposal will help me attain that follower count and more.

Week 15 Part A: Developing Your Marketing Strategy

This semester has been one full of great information for starting a business and working with one you have. There were so many great social media applications for marketing and sharing brand info. I think that Instagram and YouTube remain my top source of traffic with instagram leading that data. My follower count in the past couple weeks has grown by a couple hundred followers. Instagram is great because so much of the age group that follow kpop have instagram accounts and it's easy to connect with my audience quickly though fun stuff like polls, reels, and pictures. Sharing photos and reposting is also something that helps connect with other fans and people interested in kpop and kstyle. The tools I would definitely continue implementing involve facebook/instagram ads, my website, google/youtube analytics and my blog which I started on my website. I think these were terrific tools in generating traffic to a website as well as connecting with viewers or followers. I personal

Week 14 Part B: What we Learn from FaceBook Analytics

Based off the information on my facebook page I was able to gather a few different and useful insights. I wasn't able to get to the 100 likes to access facebook analytics because my main social media sources are Instagram and YouTube, but I started a few ads for my instagram page through facebook, so I also have insights and data on those advertisements. The data I first looked at was the post engagement for this past week and then the engagements for the last 28 days. For this last week my page (I'm assuming this is including the promoted instagram post through facebook...?) reached 7.3k people and had 36 engagements. While the total for the last 28 days was 14,140 and 141 post engagements. Next, I want to mention how well the facebook/instagram ads worked. I had started with just a small amount of money to basically see how the ads work. It was interesting because facebook allows you to do ads within your account for your facebook page or for instagram. It was tough a

Week 14 Part A: What we Learn from Google Analytics

This week is about the Google Analytics business page. So separately I have began to run ads through youtube, but looking at the SEO and google analytics will be something new. In the previous week lesson I created my google analytic account. I really would like to know more about these types of analytics. I would love to get assistance on connecting a website and how to actually use Google Analytics. It looks a but more complicated than the youtube and facebook ads currently. I was able to connect my wix website with google, but I don't quite understand how the Google Analytics works on its own, so I would definitely appreciate any assistance in that area. I saw something on the Google analytics that said "Data Stream" and I'm wondering is that how you connect any of your social media pages with Google?? I'm sort of confused on how to navigate this whole site. Some important data to track and study would definitely be engagement, analysis and page views.