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Week 14 Part B: What we Learn from FaceBook Analytics

 Based off the information on my facebook page I was able to gather a few different and useful insights. I wasn't able to get to the 100 likes to access facebook analytics because my main social media sources are Instagram and YouTube, but I started a few ads for my instagram page through facebook, so I also have insights and data on those advertisements. 

  The data I first looked at was the post engagement for this past week and then the engagements for the last 28 days. For this last week my page (I'm assuming this is including the promoted instagram post through facebook...?) reached 7.3k people and had 36 engagements. While the total for the last 28 days was 14,140 and 141 post engagements. Next, I want to mention how well the facebook/instagram ads worked. I had started with just a small amount of money to basically see how the ads work. It was interesting because facebook allows you to do ads within your account for your facebook page or for instagram. 

  It was tough at first to figure out how to start the ads and navigate the ads section, but I eventually figured out how to set an ad. Using facebook ads I was able to set an ad for several geographical locations, age range and even for a more targeted ad audience with keywords. I set three different post ads for instagram through facebook within the last week or so and I put in different targeted information for each. I have also set ads through instagram as well, which I personally find a bit easier, but I do appreciate the facebook ads center for studying the data in a bit more detailed way. 

  Last, but definitely not least I have to talk about the data of the ads that I set. The first post I set through facebook for instagram was a k fashion photo for $2 set in the geographical areas of South Korea and Japan with the ages 18-28. This ad received a reach of 961, post engagement amount of 166. The next ad was another fashion photo $2 ad, but set in the United States in the cities of Los Angeles, San Diego and Orange County with the age group 16-26. This ad reached 565 people with an a post engagement amount of 145. 

  The third k fashion photo ad I set had a broader geographical range and $1.04 was spent. This ad was set in other places where kpop is also popular like Sao Paulo, Jakarta, Tokyo, and Mexico City. I added these locations to all of the previous spots along with a couple other US cities in this third ad. So it was a collective location ad and the results were surprising! The age group was slightly bigger with ages 13-28 and it received a reach of 3,094 and 675 post engagements! I thought this ad earned good results for the tiny bit of money spent, so I was quite happy about that.



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