Week 2 Part A: Communication Between Business & Consumer
Social media has evolved a large amount since it was first created, there’s been thousands of added apps and various choices for messaging, posting, art, business connecting etc. In today’s digital world, social media helps a lot with notoriety and sharing your product/brand or business with others whether it’s in tow, countrywide or around the world. There’s a lot that goes into social media branding and marketing but as an individual it helps to have social media for branding than not. You can connect and showcase items relatively easily with a simple post.
The internet, instant messaging and social media have been a huge part of my life and I remember it becoming bigger while in middle school. Based off research and talking to adults who did business before social media, it looks like businesses utilized fliers/brochures, newspaper and magazine ads along with mail coupons. For information it was common to call to find items. I think social media helps get problems solved because it can be easier to communicate with businesses faster on apps and there’s even bot systems that can help direct to help articles and link and that is a big assistance as well.
When reviewing products I like to share the amount of items I purchased or ordered. I also like to mention how well the product worked for me personally. For example I have reviewed Kpop makeup/cosmetics and I got BTS brand lipsticks and eyeshadow and I mention how well the cosmetics work on darker skin tones. As well as the quality and wear time for the cosmetics.
For my own business as a Kpop influencer I receive comments from people all over the world. For positive comments I always acknowledge and like the comments as well as reply. When I get negative comments on Instagram or YouTube I accept them if they are good criticism for improving my channel or content. If the comments are mean and rude I do not respond. Comments can be helpful for improving business depending on what type.
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