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CSIT- Week 3 Part B: Developing a Brand (Mo's Kpop Page)

Week 3:Part B

For this week the goal is to go more in depth about the development of a brand. I love Kpop music and Kpop culture as well as k cosmetics, I began a YouTube channel called “Mo’s Kpop Page” last year too. I have Instagram, and TikTok for social media platforms but I haven’t fully developed a full “business” with this yet. 


It’s been a bit tough figuring out how to brand myself in this way. I’ve never had a real business before so it’s definitely tough navigating how to direct my brand. I currently work with a few small Kpop stores for Kpop band inspired gifts and tshirts. I really want to build off that and improve my sense of advertising and being able to advertise. I want to increase my social media influencing abilities. 


First, regarding the topic involving developing my kpop brand I would say that I am the face of the brand because I wear the clothes and cosmetics. I don’t currently know of a logo that would work at this time, but I’m definitely open to finding one that can work for my brand as well as maybe a brand name. My social media platforms and YouTube show go under the name “Mo’s Kpop Page” and I go by the name “Mo.” 


The tagline I use on Instagram is “Kpop & K Thingz” at this time, but I am also open to finding a more direct tagline when I know exactly what direction my brand goes in. I was thinking this tagline would tell the followers or the followers about the areas I’m involved with like Kpop music merch and “K” or Korean inspired pop culture things like K fashion and K cosmetics. My tagline is rather general at this time. 


Next, my color scheme is pink, purple and magenta and violet. This color palette is one that I personally really love. It also is a color schemed used in Kpop rather often especially in live performances when there’s galaxy or ethereal theme, pink is also included and that’s a color used in retro style which is also a style used in Kpop videos especially female ones. Along with the color scheme, when I have captions I use unique fonts. I do not have a specific font since most of my posts are picture or video oriented, but I will look for a font that I can consistently use. I really like trendy style ones over Times Roman, but I will have to look for one that works for everything. 


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