This week is an interesting one because it is about Email Newsletters which is something that I have never personally utilized. I have received newsletters numbers of times and subscription lists from stores and organizations etc. It's true that some business send these emails quite often or after purchases, I personally think that can be a little too often. For me as an influencer and a YouTuber I think that once a month would be fine because I use instagram and YouTube to reach people everyday to every week. I think often emails could possibly be a bit of over exposure for my branding, but it's possible it could also help! I would have to test the email system out to see what my analytics would show. I'm not totally sure how well emails would work for my audience age group (13-26) social media may be more popular for engagement.
I receive newsletters really often from stores so I think those are top ways that clothing stores etc. really utilize. For me I think my business letter can be more of a blog type one or kpop news one. The newsletter I would create would mention new kpop bands, the reactions/videos I have done if you haven't seen them and possible future ones.
My Content List:
-My YouTube Channel monthly video list
-Ideas from fans on video reactions/vlogs
-K Style fashion ideas
-New Kpop band/artist news
I think a bit of kpop news would be fun, I know of apps that do this so a fun newsletter about kpop news would be engaging for my branding. These topics are also ones that are often talked, written and shared about on instagram and kpop youtube channels as well as internet articles.
Morgan, I think you have a really fun sense of style. And even though your target audience might not traditionally read email newsletters, if you make it worth their time you may pick up some new fans. I like your ideas of including K Style fashion ideas and sharing ideas from your followers. (It seems like most people want to share what they like). Good luck with your business and the rest of the class.
ReplyDeleteI agree with you that social media is more effective for people in the younger aged group. I have received a lot of newsletters from subscribed companies, but I have not close read it before.
ReplyDeleteI think those are excellent ways to engage with your audience. I'm sure one of your fans would love to have their ideas or videos featured in your newsletter. In my opinion, a newsletter with this layout could be very helpful for your business to build a personal connection with customers.
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