CSIT Business Week 2 Part B Assignment
Business Field
Kpop /K Fashion & Beauty
Nature Republic
https://www.naturerepublicusa.com/
Nature Republic is a Korean cosmetic/skincare and makeup company that also have distribution here in the US. The Nature Republic brand is based off cosmetic products that come from natural made and nature inspired ingredients.
The cosmetic store Nature Republic is the largest in Korea, but sells internationally. The brand sells in the US, Indonesia, Kyrgyzstan, Kazhakstan, Mongolia, Japan, Thailand and more. The company appears to have good costumer service because they have phone numbers and emails to the mall shops as well as social media pages that you can message through.
Nature Republic (Korea-Headquarters)
Links: Instagram, Twitter, Facebook, YouTube
These social media apps are used currently and consistently by Nature Republic. Nature Republic Korea posts about every day. The last post on instagram for the brand was Feb 7.
Follower Count
Instagram: 626k
YouTube: 118k
Facebook: 341,586
BT21
BT21 is a product/merchandise/toy line that is based on several animated/drawn characters that each member of the kpop boy band BTS created.
The BT21 merchandise line is international as the band is and you can buy the products from sellers and kpop stores all around.
This novelty store is big and sells clothes, accessories, plush toys all the way to baby/infant wear. BT21 isa very large worldwide product/merchandise company so it’s hard to message headquarters or on social media. You have to contact the stores that sell the products instead.
BT21 Links:
Instagram, Facebook, Twitter, Youtube, Amazon
The Instagram, Facebook and Twitter apps are used every week day. The last BT21 post on Instagram and Twitter (largest following) was Feb. 5
Follow Count
Instagram: 5.9m
Facebook: 686,992
Twitter: 8.6m
YouTube: 4.6m
Yesstyle
https://www.yesstyle.com/en/home.html
Yesstyle is a large international K-Beauty and fashion line. This company sells skincare and makeup products as well as kpop and style inspired fashion.
Yesstyle Links:
Instagram, Facebook, Twitter, Pinterest, YouTube, Tumblr
Yesstyle posts consistently about everyday and the last instagram post was Feb. 7
Yesstyle is a huge online brand, and most emails and instagram messages come through an automated system and it doesn’t appear that you can talk to a person through online communication.
Follow Count
Instagram: 1.2m
Facebook: 1.8m
Twitter: 30.9k
YouTube: 25.2k
Pinterest: 219,414
K-Place
K Place is a kpop store in the county of Los Angeles that sell all things kpop internationally as well as in store. In store there are more options of apparels and accessories while online has tons of kpop album choices.
K Place links:
Instagram, Youtube, TikTok
K Place is very active on social media, and the instagram posts come several times a day on some days. The last Instagram post was Feb. 6 while the YouTube page is not as active currently, looks like the last youtube video post was 7 months ago. TikTok videos are posted on every couple days so its pretty frequently used. K Place has good service and does well interacting with customers with Q&As and TikTok videos and you can also message them on Instagram.
Follower Count
Instagram: 11.6k
YouTube: 1.08k
TikTok: 27.8k
Kpop Republic
Kpop Republic is a quaint kpop store in Los Angeles county as well. This kpop store has in store items but has the large base of online sales of kpop albums.
Kpop Republic Links:
Instagram, Facebook, YouTube
Based off the instagram page, Kpop Republic post every 1-2 days and sometimes a couple times a day. Kpop Republic facebook page is not consistently updated, the most recent post is Feb 5, but looks like the previous are up to a week or more old. Also, the youtube page is not posted on regularly, the last video was 3 months ago. Kpop Republic does a good job interacting with costumers in store and on social media. I have been to this store several times and have always have great costumer service when choosing what album or posters to buy, they even have discounts. The store also replies on Instagram for questions.
Follower Count
Instagram: 20.1k
Facebook: 1,020
YouTube: 677
After researching these 5 businesses I found a lot of information about them. For example, all sell internationally to an extent, they all have a large array of product choices too. Also, Instagram, Facebook and Twitter seem to have the most following count (a high follower count) for each of the companies.
It was also interesting because it seems like YouTube is not a really utilized application for many of these businesses currently. Many have started and not continued for some reason, Which is interesting because YouTube is a really big platform that reaches many people all over the world. The BT21 (BTS brand) YouTube page is an exception because it is very successful with millions of subscribers. In conclusion I found that all the companies are internationally promoted and have successful following on the top social media platforms.
Morgan, your blog was really informative. I don't know if that was part of your plan, but the colors in your theme really fit your blog. I was surprised to learn that only one of the companies you selected use TikTok. I would have thought that would be a great social media platform for make up and fashion. Especially since so many are not utilizing YouTube as often as they did in the past.
ReplyDeleteThank you so much for reviewing my blog!
DeleteYes I was surprised at the lack of use with YouTube and TikTok! Also, thank you for your comment:)
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